How to Connect with Gen Xers on Social Media
Traditionally, brands have reached Gen Xers through traditional marketing channels, such as TV, print, and direct mail. However, these channels are becoming less effective as Gen Xers spend more time online.
Creator marketing is a new and emerging marketing channel that is becoming increasingly popular with brands. Creator marketing, often associated with younger generations, has proven to be a game-changer in the world of advertising. But what about the Gen X generation? Can creator marketing effectively resonate with Gen X and drive meaningful results?
Gen Xers Online Social Scene 🤳
The X generation is all about staying connected with their loved ones, just like us millennials! They've embraced the online world, and Facebook is their go-to spot for mingling with friends and family. Guess what? An incredible number of them, around 56% use Facebook daily! That's a massive chunk of the population you definitely don't want to miss out on!
So, where's the secret sauce to capture Their hearts?
It's a winning combo: Facebook influencer marketing, Instagram, and YouTube creator magic! Picture this: 52% of them are munching on YouTube content right from their mobile devices, while 31% are happily scrolling through Instagram on their phones. But hey, it's the Facebook influencer marketing family of apps and YouTube creator marketing that is guaranteed to hit the bullseye!
Gen Xers: Content Creators Extraordinaire!
Wait, there's more! they aren't just content consumers; they're creators, too! From lifestyle inspiration to mouthwatering recipes and fitness tips, they've got it all covered! These seasoned creators are the heart and soul of the digital content realm, bringing unique perspectives and captivating insights to the table.
Discover Our Favorite Creators on Our Platforms who can resonate with Gen X!!!
Meet 'mmutiga,' the Jack-of-All-Trades Content Creator! 🎬📚
From Cubing to Fatherhood, and everything in between, 'mmutiga' is a dynamic creator with a passion for exploring diverse topics that resonate with people from all walks of life. With a unique blend of Dad Hacks/Tips, and candid discussions about Mental Health, he creates an immersive and thought-provoking content universe.
Whether he's tackling the Rubik's Cube or sharing heartfelt moments of Fatherhood, 'mmutiga' approaches each subject with authenticity and a touch of humor, making his content relatable to both parents and non-parents alike.
Your Money Mentor for Contentment and Empowerment! 💰🌟
Meet Amos Ngahu, the inspiring money guru on a mission to educate, empower, and uplift! With a background in finance, education, and an author's pen in hand, Amos has mastered the art of providing a "Money Clinic" like no other.
As the founder of Money Clinic Ltd., Amos is dedicated to guiding individuals on their financial journey, teaching valuable money management skills, and helping them find contentment in every season of life. Whether it's budgeting, investing, or understanding the intricacies of personal finance, Amos is your go-to money coach and trainer! 🎓📚
Through his insightful posts, Amos shares nuggets of financial wisdom that are both practical and relatable. He brings a fresh perspective to the world of finance, making it accessible to all, regardless of their financial background. With his pen as his sword, Amos also delves into the realm of authorship, offering readers valuable insights in the written word. ✍️📖
A Multifaceted Digital Creator with a Powerful Voice! 🎤🌟
As a Digital Creator, Mike uses his platforms to amplify influential voices and shed light on critical social issues. His content is a captivating blend of entertainment, empowerment, and education. Whether he's behind the mic, hosting electrifying events, or using his legal expertise to make a difference, Mike's authenticity shines through in everything he does. His unique combination of skills allows him to craft powerful narratives and engage his audience on a meaningful level. 🌟
The Charismatic TV Personality and Content Creator Extraordinaire! 📺🎬
Mike's talents don't end with television alone! 🚀 As a content creator, he has embraced the digital frontier, reaching audiences far and wide with his engaging and thought-provoking content. From powerful interviews to behind-the-scenes glimpses, Mike's content captivates viewers and keeps them coming back for more. Mike's dedication to journalism and sports commentary sets him apart as an authority in his field. His insightful analysis and well-researched reporting make him a trusted voice, respected by peers and viewers alike.
This generation is not just sticking to Facebook, Instagram, and YouTube; they're also rocking the TikTok scene! That's right; they've hopped on the TikTok bandwagon, proving once again that age is just a number! The future is indeed Ageless!
With such a talented lineup of creators on our platforms, you're in for a treat! Follow, engage, and immerse yourself in the world of creativity, inspiration, and entertainment that our creators bring to the table.
How do we Unlock the Gen X Connection?
- Connecting with Gen X starts by collaborating with creators from their own generation. These influencers hold the key to tapping into the hearts and minds of their peers, fostering trust and relatability.
- Gen X has an insatiable appetite for knowledge. Craft educational content that addresses their interests and challenges. By providing valuable insights, you'll establish your brand as an authority they can rely on.
- Gen X is captivated by the magic of video! Engage them with compelling video content that resonates with their experiences and preferences. Videos are an excellent medium to share stories and create emotional connections.
- Encourage them to share your content by making it irresistibly share-worthy! Appeal to their emotions, sense of humor, or nostalgia, and watch your brand's reach soar across their social circles.
- Don't forget to sprinkle thoughtful Call-To-Actions (CTAs) in your content. Encourage them to comment, share their thoughts, and engage in meaningful conversations.
Embrace these essential factors, and let your marketing strategy be a beacon of connection and trust. Creator marketing has proven its worth to younger generations, but its potential doesn't stop there. With the right approach and tailored strategies, creator marketing can be a powerful tool for engaging other generations and driving significant results for brands. Understanding the unique needs and preferences of this generation is the key to unlocking the true potential of creator marketing with Xers! As the digital landscape continues to evolve, savvy marketers should embrace this innovative approach to connect with diverse audiences across all age groups. Join us in making a lasting impact with Wowzi's influential platform.
Let us show you how your campaign goals and influencer selection process fit together.
Drop us an email at support@wowzi.co or message us on any of our social media channels. Let's make your campaign a game-changer! 🚀💥