Frequently asked questions

Influencer marketing is the practice of marketing your product/service through people on social media.

No, Wowzi is absolutely free as you sign up. You will only pay for the campaign you execute which will include Wowzi’s commission fee. Click on this link to register today!

Setting up your campaign

• Set targeting criteria and campaign budget
• Select the social media channels
• Set content guidelines

‍

Automated matching and fulfilment of the campaign

• Wowzi allocates jobs to people within your target criteria
• Wowzi influencers share campaign content
• Wowzi verifies the conformity of campaign guidelines

‍

Get targeted exposure with minimum effort

• Enjoy real-time campaign reports
• Download campaign reports in csv, pdf or excel
• Wowzi automates payments to influencers

Click on the plus sign on the campaign page portal.

We've put together our best tips for you here.

‍

We recommend you include:

• A good description of your brand and business.
• Clear identification of the do’s and don'ts

Advertisers can target influencers by selecting influencer preferences based on - age, gender, location, income bracket and the number of social media followers.

Review Wowzi’s content guidelines shared with your email address. You can email support@wowzi.co.

For an optimal site experience, we recommend using the latest versions of the browsers listed below. Using older browser versions can prevent you from accessing some site features and may not function as expected.

‍

• Chrome
• Firefox
• Safari (v. 9 or above)
• Internet Explorer (v. 11 or above)

‍

If you are using a current version of a supported browser and are encountering a site error:

• Determine if your internet browser is current
• Try using a different browser

‍

We’re here for YOU! Reach our support at any time via email :)

Here’s a short visual guide on how to run a campaign on the Wowzi advertiser platform

There is no limit. You can create as many brands as you desire.

500 influencer groups at most.

As soon as the campaign is activated, the influencer will receive the campaign brief via the mobile app. For them to accept the brief fully, they shall need to sign the influencer contract.

1. Overview: Number of influencers who participated, budget consumption, campaign brief

2. Influencer Insights: Influencer demographics by age, gender, geographical location, interests, and top posts.

3. Campaign Report: Total campaign spend, total engagement, engagement rate, reach, impressions, cost per engagement (CPE), and graphical representation of content engagement.

Total campaign spend, total engagement, engagement rate, reach, impressions, cost per engagement (CPE), and graphical representation of content engagement.

Yes, you can. It is accessible on your brand and campaigns page for each campaign. You can also extract a report from each of the tabs on the reporting page (Overview, Influencer Insights, Campaign Reports)

1. Self-selection: You can select the influencers that fit your brand based on different offered criteria

2. Auto selection: This option lets you pick influencers you want to participate in the campaign

3. Custom Group: Tap into existing groups of creators to create campaigns with.

Platform, Age Group, Gender, Country, City, Income Category, Brand Interests (What they post about on Social Media), Content Creator Types, Occupation, Influencer Levels

1. Campaign reports. Apart from the real-time campaign performance monitored through your advertiser account, you shall also receive a comprehensive campaign report from the account manager detailing the overall performance of your campaign in different aspects e.g reach, engagement rate, sentiment score, and ROI, in close comparison to the goals you set to be achieved through the campaign.

2. Campaign execution support. The account manager will update you on the campaign's performance throughout the campaign period with periodic updates by email. We shall also be on call to assist with any aid you need during the campaign.

3. Campaign execution proposal. Our platform allows the advertiser to search and discover content creators in our pool who will fit the campaign goals and budget. The account manager will also share with you a detailed Goal based campaign execution proposal after carrying a discovery call to understand your needs for the campaign. Once the proposal is approved, the account manager then spearheads the kick-off.

‍

1. Security features on the Wowzi application. Our app is equipped with features such as Smile ID which helps identify creators joining the app’s authentic identity, One Time Password when logging into the app, Face ID for iOS users when logging into the app, and Single sign-on using Google and  Facebook accounts.

2. Social media profile verification.  Wowzi has a dedicated to that do constant checks to identify the creator’s actual social accounts to prevent fraud. Our system automatically rejects pseudo accounts or accounts connected that don’t match creator profiles.

3. We are GDPR policy-compliant. Access to our pool of influencers is only done through joining our platform. We do not share content creator data with our clients or third-party partners outside our platform. 

‍

1. On the Wowzi website, click on the login button on the top right side of your screen. You shall encounter the login page with an option at the bottom right to sign up in case you still need an account. Click on the sign-up text.
‍

‍

‍

Once you key in your email address, you shall receive a confirmation link in your email. Clicking the link will lead you to the profile completion page. You shall be required to key in information unique to your company.

Once completed, you can now log in to your advertiser account, create a brand account, access and enjoy the advertiser features that Wowzi has to offer.

Having a tight campaign budget does not mean you don’t get to achieve your campaign goals a 100%. Wowzi is able to create a customized plan for you with creators that fit your brand message, and your campaign goals. Regardless of the budget you have for the campaign.

Our expert campaign fulfillment team is also able to advise based on your expectations and budget, what you will be able to achieve realistically with your campaign budget.

For any social media campaign, 3 main goals come into play, thus informing the kind of results one would get :

1. For awareness of a product/service, it would be prudent to measure the extent to which the message pushed reached the target audience.

2. If you’d like to push focused conversation/talkability around a product/service, the sentiment score of the campaign would be able to measure how effective the conversation was.

3. If you are looking to convert the message pushed to purchase or a specific interaction with a product or service, then the campaign's engagement rate would be able to predict how likely that will be.

Based on your campaign goals and budget, you can customize your campaign brief around the three goals above. Our expert campaign fulfillment team is also able to advise based on your expectations and budget, what you will be able to achieve realistically with your campaign budget.
‍

1. Log in. Access the Login by clicking the Log In button on the top right side of your screen on wowzi.co. Log into your advertiser account.

2. Create a brand. On the top right of your screen, click on “Create brand”. Create your brand and click on the brand created. You will access a dashboard with features like campaigns, reports, contracts, and influencer groups (inf groups)
‍

‍

3. Click “New Group” on the top right side of your screen. You will be prompted to fill in your influencer group name and description of your group. Upon clicking Create, you shall receive an invite code with which individual influencers can be added to the group through our mobile app.

As part of the campaign setup, you are able to access and select specific content creators to join your created group. Here’s a short visual tutorial on how to discover influencers on our platform and add them to a custom group.

1. Log in. Access the Login by clicking the Log In button on the top right side of your screen on wowzi.co. Log into your advertiser account. 

‍

2. Create a brand. On the top right of your screen, click on “Create brand”. Create your brand and click on the brand created. You will have access to a dashboard with features like campaigns, reports, contracts, and influencer groups (inf groups)

Find here a short visual tutorial on how you can proceed to set up and run your first campaign with Wowzi.

The new and enhanced Wowzi analytics page in your advertiser dashboard is a feature that allows advertisers to create and manage clusters. Clusters are custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data.
‍

Clusters are custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data.
‍

Currently in the advertiser platform, you are able to create and manage different brand campaigns through an advertiser account.

The new analytics page offers a wide range of new features to give you better visibility into all of your campaigns by allowing you to customize your dashboard views. By having custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data, advertisers have access to a bird's-eye view of budget consumption, campaign activity, and campaign performance across the board.

‍

Advertisers can create, edit or delete clusters. A cluster aggregates data according to the markets and brands it is specified to aggregateThe analytics section contains statistics across the campaign in terms of budget consumption, campaign activity, and campaign performance. These statistics are broken down by the whole account, clusters, markets, and brands.

Advertisers can create, edit or delete clusters. A cluster aggregates data according to the markets and brands it is specified to aggregateThe analytics section contains statistics across the campaign in terms of budget consumption, campaign activity, and campaign performance. These statistics are broken down by the whole account, clusters, markets, and brands.

1. Clusters. A cluster aggregates data according to the markets and brands it is specified to aggregate.

2. Analytics. The section contains statistics across the campaign in terms of budget consumption, campaign activity, and campaign performance.

Currently in the advertiser platform, you are able to create and manage different brand campaigns through an advertiser account. The analytics page totally transforms how you are able to monitor and analyze campaign performance across everything you do. By having custom groups of markets and/or brands created for the purpose of analyzing, creating views, and sharing controlled access to aggregated data, advertisers have access to a bird's-eye view of budget consumption, campaign activity, and campaign performance across the board.

An enhancement to our advertiser dashboard, introducing Africa's most advanced tools for discovering creators and their audiences. This update empowers advertisers to make data-driven decisions when selecting influencers for their campaigns, utilizing factors such as demographic markers, engagement trends, quality scores, and job performance analytics.

‍

‍

‍

‍

This update allows advertisers to identify the perfect creators for their campaigns by analyzing a range of factors, ensuring a tailored fit for their brand. With in-depth profile information, the ability to compare influencer profiles, and the option to export profile details, advertisers gain valuable insights, streamline decision-making, and simplify collaboration tracking.

Unlike traditional methods, Wowzi's advanced discovery tools go beyond basic criteria. Advertisers can now analyze influencer profiles comprehensively, considering demographic markers, engagement trends, quality scores, and job performance analytics. This approach enables a more nuanced and effective selection process.

Advertisers now have access to additional information on premium influencer profiles, providing a comprehensive view of their expertise, reach, and content quality. This additional information helps advertisers make informed choices when selecting influencers for their campaigns.

Wowzi allows advertisers to compare two influencer profiles side by side, making the decision-making process more straightforward. This feature enables advertisers to evaluate and choose the perfect fit for their campaign objectives based on a direct comparison of key metrics and attributes.

Yes, advertisers can now export influencer profile details as a convenient PDF. This feature facilitates easy sharing of influencer profiles and provides a reference for advertisers to keep track of their collaborations over time.

Wowzi's update harnesses the latest technology to provide advertisers with a comprehensive set of features. These features give advertisers the upper hand in influencer marketing campaigns, simplifying the selection process and supercharging their efforts through advanced analytics and insights.

‍

Each influencer has  a number of content pieces to share for the campaign. They shall be prompted to upload that on the mobile application before posting it. Once that is done, you will receive a notification on email to approve the content.  You are also able to approve or reject the post and  give detailed feedback in prose form which shall be shared with the creator immediately on the creator app.

‍

It shall be ideal for you to approve content as soon as you receive a notification on email. We also have our campaign fulfillment team on standby to assist you with the same.

Yes you are. Each of the feedback spaces given to each piece of content, you are able to approve and reject content. You are also able to give detailed feedback in prose form which shall be shared with the creator.

Approving content on the Wowzi platform will enable you to track the progress of the campaign by giving you a view of each content piece scheduled for the campaign. You are also able to monitor the performance of the campaign directly from the platform with in-depth pieces of reports available in real-time with each post that is uploaded on social media by the influencers. We also have our campaign fulfillment team on standby to assist you with the process to make it as efficient as possible.

It is very efficient and seamless as you will receive a notification on email to approve the content. We also have our campaign fulfillment team on standby to assist you with the same.

Yes. You are also able to monitor the performance of the campaign directly from the platform with in-depth pieces of reports available in real-time with each post that is uploaded on social media by the influencers. 

‍

You can opt in or out of using the feature. The content pre-approval feature is optional for the advertiser. The feature allows you to select it or skip as your campaign begins. 

‍

We also have our campaign fulfillment team on standby to assist you with the same.

‍

You can opt in or out of using the feature. The content pre-approval feature is optional for the advertiser. The feature allows you to select it or skip as your campaign begins. 

‍

Approving content on the Wowzi platform will enable you to track the progress of the campaign by giving you a view of each content piece scheduled for the campaign. You are also able to monitor the performance of the campaign directly from the platform with in-depth pieces of reports available in real-time with each post that is uploaded on social media by the influencers. 

‍

As a measure of quality analysis and improvement of creator content, the feature is available on the Wowzi platform to allow for quick seamless checks of content before the creator posts on social media.

‍

Through InfluenceO, the Wowzi platform will incorporate your theme and logo, providing a seamless representation of our brand identity. This ensures that when managing client campaigns, the platform serves as the initial touchpoint for our clients, reinforcing our brand image.

‍

You can access the Advertiser Web app through a unique platform link provided specifically for our InfluenceO account. Simply visit the provided link to log in and access the platform. You can additionally reach out to us through bd@wowzi.co or tech@wowzi.co to access support on the same.

‍

‍

Yes, the login page will feature InfluenceO branding, providing a cohesive experience for users accessing the platform.

‍

The branded advertiser page will carry our theme and logo, ensuring consistency with our brand identity throughout the platform. This page serves as a central hub for managing client campaigns under our brand.

‍

At Wowzi, we are committed to maintaining a safe, responsible, and ethical environment for all our users—be it brands, creators, or the wider community. Our guidelines are designed to ensure that all advertising and content shared via our platform adhere to the highest standards of integrity and lawfulness. Here's an outline of our Community Guidelines & Campaign Policies. 

1. Non-discrimination Policy

• Ads must not discriminate or incite discrimination against individuals based on race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, or medical/genetic condition.

2. Government and Social Affairs

• Advertisements and campaigns covering governmental and social issues must provide factual information only, devoid of misleading content.

3. Alcohol Advertising

• Target audience for alcohol-related content must be 18 years and older.
• Advertisers must comply with local laws regarding alcohol marketing and distribution.

4. Pharmaceuticals

• Prescription drugs cannot be promoted on Wowzi.
• Over-the-counter medications are permitted, provided they comply with local regulations.

5. Political Content

• Political advertising must be factual, focusing on past accomplishments and current agendas.
• Ads must refrain from disparaging political rivals or engaging in deceptive practices.
• Disclaimers should accurately represent the responsible entity/person, avoiding misleading URLs, acronyms, profanity, or objectionable language.

6. Prohibited Content

• Any content or campaigns involved in misleading practices, defamation, or activities that compromise the integrity and fair competition within any industry.
• Sexual content, including pornography, escort services, and explicit dating sites.
• Gambling and betting content.
• Cryptocurrency trading or mining promotions.
• Promotion of illegal drugs, recreational/herbal drugs, drug use accessories, and dispensaries.
• Infringement of copyright and trademark laws.
• Promotion of weapons and related accessories.

Prohibited Content Details

Sexual Content

• Prohibits pornography, escort services, prostitution, explicit nudity, sexually suggestive clothing, and dating sites promoting sexual encounters or infidelity.

Gambling

• All gambling-related content is banned on Wowzi.

Cryptocurrency

• Advertising related to cryptocurrency trading or mining is not allowed.

Drugs and Paraphernalia

• Promotion of illegal or recreational drugs, accessories, dispensaries, and depictions of drug use are banned.

Intellectual Property

• Campaigns must respect international copyright and trademark laws, avoiding misleading affiliations.

Weapons

• Advertising of weapons or accessories posing safety risks is strictly prohibited.

Commitment to Ethical Standards

Wowzi is dedicated to fostering a platform that upholds the dignity and rights of all individuals. We expect all users to commit to these guidelines, ensuring their content and campaigns contribute positively to our community.

We continuously review and update our policies to reflect evolving legal standards and ethical expectations. Users are encouraged to familiarise themselves with these guidelines regularly and adhere to them in all activities on the platform.

For any queries or concerns regarding our guidelines, please reach out to support@wowzi.co

Together, let's create a respectful, safe, and positive space for everyone in the Wowzi community.

‍

The marketplace offers targeted creator matching, allowing you to reach creators whose profiles align with your campaign needs.

You can easily manage and monitor job listings with advanced visibility features, ensuring efficient collaboration from job posting to bid acceptance.

‍

The process is streamlined from job posting to bid acceptance, ensuring timely campaign execution and efficient collaboration.

‍

As an advertiser, you can:

• Counterbid: Offer a different price to a creator's bid.
• Accept: Confirm a creator's bid and initiate the campaign.
• Reject: Decline a creator's bid.
• Publish: Make a job listing visible to creators.
• Save to Draft: Temporarily store a job listing for later publication.
• Pause: Temporarily halt a job listing.
• Cancel: Terminate a job listing.
• Increase Budget: Allocate more funds to a job listing.

‍

The marketplace simplifies the connection between advertisers and influencers, enhancing job visibility, management, and ensuring efficient, effective collaborations.

‍

The Contract Digital Signing feature allows you to request digital signatures from creators for your campaign agreements. This simplifies the process and ensures that contracts are signed quickly and efficiently.

‍

When creating a campaign, you'll see an option to include Contract Digital Signing. Simply check the box, and this feature will be activated for that specific campaign.

‍

You can track which creators have signed their contracts through the Contracts Page in your account. The page will show details of all creators who have agreed to and signed the contract.

‍

Yes, once a creator signs the contract, both you and the creator will receive separate copies of the signed agreement for your records.

‍

Once the feature is activated for a campaign, it cannot be turned off for that particular campaign. However, you can choose whether to enable or disable it for future campaigns during setup.

‍

You can follow up with the creator through Wowzi’s messaging system, or they can resend the signing link to themselves via their campaign invitation in the app. Encourage them to check their spam/junk folders if they can’t find the email.

‍

Our support team is always here to help! Reach out to support@wowzi.co for any questions or assistance with the Contract Digital Signing feature.

‍

The new content types are Static Post (Trend) and Video Post (Trend). They are designed specifically for trend-driven campaigns to enhance your brand's visibility and engagement.

‍

While these new content types function similarly to their original counterparts, they are optimized for campaigns aimed at driving trends and should be executed within a 24-hour window for maximum impact.

‍

 If your campaign goal is to drive a trend, using the Static Post (Trend) and Video Post (Trend) formats will help you create timely and engaging content that resonates with audiences and maximizes visibility.

‍

If a submission is flagged, the creator has a 2-hour grace period to make necessary adjustments and resubmit. If not resubmitted within this timeframe, the task will be automatically rejected.

‍

 For guidance on integrating these new formats into your strategy, please reach out to the Wowzi support team or your Wowzi representative for personalized assistance. (support@wowzi.co)

‍

Our new features enable advertisers and BO Agents to manage ongoing campaigns without starting over. You can now:

• Extend deadlines for specific deliverables.
• Replace unreachable influencers or those who have missed deadlines with new ones.

‍

To extend a deadline:

• Select the deliverable from the campaign dashboard.
• Set a new deadline date. This change will notify all creators assigned to that deliverable, and the campaign’s end date will automatically adjust if affected.

Yes! You can add new deliverables to an existing campaign. When you do, the system will update the total deliverables count and adjust the budget allocation accordingly. Creators will also receive notifications about the new deliverable.

If there's an available budget, you can invite additional influencers. Simply navigate to your campaign, select “Invite Influencers,” and our system will prevent duplicate or inactive profile invitations. Invited influencers receive all necessary campaign details immediately.

‍

Influencers can be removed if:

• They haven’t started any assigned deliverables by the end date.
• They haven’t submitted content for approval in content pre-approval campaigns.
• All assigned deliverables have passed their end dates.

‍

Yes, you can remove incomplete deliverables if:

• The end date of the deliverable has passed and the influencer hasn’t submitted any content.
• The deliverable does not meet the requirements for either content pre-approval or verification.

‍

Yes. Anytime you extend deadlines, remove deliverables, or make any other adjustments, the system will notify the affected creators through email, SMS, or in-app notifications.

‍

You’ll receive notifications on edits via:

• Email (to the advertiser and BO agent, or the client if applicable)
• SMS and push notifications for the affected creators

Each campaign has a history log showing every change made, including original and revised dates for deliverables, budget adjustments, and influencer edits. You can access this log within the campaign dashboard to stay informed on all updates.

If you attempt to edit a deliverable or influencer that doesn’t meet the editing conditions, you’ll see an explanation of the restrictions. This helps maintain campaign integrity and ensures all changes align with established guidelines.

‍