Beyond Awareness: How to Get to Better Conversions With Influencer Marketing
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Beyond Awareness: How to Get to Better Conversions With Influencer Marketing

Sharon Muhambe
Sharon Muhambe
May 26, 2023

Influencer marketing goes beyond raising awareness and has the power to drive meaningful conversions. Incorporating influencers into your conversion-focused campaigns can yield impressive results, and when campaign tactics are well-planned lead to sizeable and measurable gains in conversions.

One effective strategy involves leveraging the power of Instagram Reels and YouTube simultaneously;

This can be done through encouraging influencers to redirect their followers to their own vlogs, you can provide users with exclusive coupon codes while exposing them to engaging behind-the-scenes content related to your brand or product. Alternatively, influencers can directly drive traffic to your landing page by incorporating a specific, trackable URL into their posts.

When influencers actively engage with their own vlogs, the content they produce for your campaign stands a greater chance of appearing in Google search results. Their presence on Instagram further enables them to channel traffic from the platform to their vlog or directly to your landing/product page.

To drive clicks effectively, task influencers with creating dedicated content that prominently showcases your product without any distractions;

For Instagram posts, it is essential to ensure that your branded hashtag and @-mentions of your brand or product are the only ones included in the caption. Similarly, for YouTube videos, make certain that your product link is the sole one featured in the designated product section of the video description.

Employ both links and a compelling call-to-action (CTA);

These two elements work synergistically because you aim to create a dedicated post that positions your product as the unrivaled choice. It's essential to ensure that influencers refrain from mentioning competitors by name, even in a comparative context that highlights the superiority of your offering. 

Moreover, we encourage brands to avoid having their link buried within a list of affiliate products that might divert attention away from their brand.

To drive conversions effectively, our influencer partners incorporate direct links leading back to a brand’s landing page or the product page. 

Additionally, leveraging the swipe-up feature in Stories, directing users seamlessly to a designated landing page or product page. By strategically utilizing links and optimizing the CTA, one can enhance the likelihood of successful conversions.

Ensuring a clear and actionable path for viewers of influencer content is of utmost importance;

Including prompts such as "Swipe up to seize this exclusive deal" or "Visit my blog to access the coupon code" helps establish a definitive course of action. By incorporating links and a concise call-to-action (CTA), influencers can effectively drive Instagram traffic and guide their followers toward the crucial next steps.

Incorporating Promo Codes;

Promo codes not only provide an enticing incentive for the promoted deal but also serve as an effective means of tracking the performance of influencers within your campaign. By analyzing the results, you can identify the influencers who are delivering optimal outcomes for your current campaign, enabling you to involve them in subsequent stages of the campaign and even future campaigns. Promo codes play a pivotal role in both measuring success and establishing long-term influencer partnerships.

PS: Research consistently shows that a significant number of consumers do not want to leave a platform when making a purchase. Therefore, when planning your clicks-focused influencer campaigns for 2023, it is advisable to prioritize optimizing and expediting the path to purchase. By streamlining the process and minimizing steps, you can enhance the overall user experience and potentially increase conversion rates. 

In conclusion, it is absolutely possible to develop an influencer campaign that drives conversions. While building brand awareness remains crucial, it's important to recognize that effective influencer campaigns extend beyond mere brand exposure. While brand lift campaigns are essential as they pave the way for subsequent actions, understanding the right strategies empowers marketers to create influencer campaigns that successfully achieve various marketing objectives. Among these goals, generating conversions stands as a significant outcome that can be accomplished through well-executed influencer initiatives.