Google Search Campaign Case Study: Increasing Google Search Engagement in Kenya With Influencer Marketing With Wowzi
Discover how Google, a global technological giant, ran a successful search campaign in Kenya to promote awareness and drive the use of key Google Search capabilities among Kenyan youngsters.
Amplifying the "Black Shines Brightest" Campaign: How Diageo Used The Wowzi Platform To Make A Lasting Impact
Discover how Wowzi's influencer platform propelled the Guinness 'Black Shines Brightest' campaign, driving crave appeal, enhancing brand perceptions, and making Guinness a top-of-mind choice.
What Comes After Reach & Impressions? How Wowzi’s Reporting Tools Are Keeping Score.
In this blog, we uncover the next level of measuring success and keeping score in influencer campaigns. Let us unlock the secrets of our reporting tools and discover what comes after reach and impressions ;-)
How Safaricom Leveraged On Influencer Marketing To Create Awareness For Its Valentine’s Day Campaign
The case study delves into Safaricom’s Valentine’s day campaign, involving an influencer outreach program on Facebook, Tiktok, and Twitter to get a reach of 3,128,260 with an 8% engagement rate.