Tiktok Niche Communities
min read

Tiktok Niche Communities

Sharon Muhambe
Sharon Muhambe
September 15, 2022

According to Insider Intelligence, TikTok has an estimate of over 750 million monthly users . It is now the third-largest of the Big Five worldwide social networks (Facebook, Instagram, TikTok, Snapchat, and Twitter). 

TikTok’s ascent to global phenomenon has been incredibly quick. It more than doubled its worldwide user base between 2019 and 2021 (291.4 million to 655.9 million). By 2025, it will approach 1 billion users.

Tiktok is a force in today’s culture and influencer world both on the platform and off the platform. This is achieved through different niche communities on the platform who use specific hashtags when posting content. The Tiktok Algorithm targets content through studying a viewer’s behavior.

Tiktok inspires action off the platform from many of its users.

What are niche communities?

Niche communities are groups of people who share a common interest. These communities can be found on social media, in forums and chat rooms, or even in real life. They're groups that have their own language, culture, and interests—all of which are just as important as the people who make up the community.

Different Niche Communities on Tiktok

Booktok. Dancetok. Musictok, foodtok, We all are part of a niche community on Tiktok.

Examples include

Comedy, Relationship, Health and Fitness, DIY, Fashion and Beauty, Business, Lifestyle, Parenting, Food and cooking, Musical, Motivation, Career, Art and Entertainment.

How Brands Can Tap Into The Niche Communities

Brands can be able to tap into these niche communities by partnering with avid creators on the app who make content targeting these niche groups. These group of creators already have cultivated relationships with different creators,giving them the freedom to create content for your brand in their own unique and authentic way.

Brands In Action On Tiktok

Wowzi has worked with different brands on Tikktok from big names like Safaricom, Netflix, Nivea just to name a few and this helped them achieve their target goals with their campaigns.

If you’re interested in reaching your audience with niche communities through influencers, feel free to contact us.Drop us an email at  support@wowzi.co or message us on any of our social media channels.