Unleashing the Power of Influencers: #CokeWithMealsCampaign Success in Uganda with Wowzi
min read

Unleashing the Power of Influencers: #CokeWithMealsCampaign Success in Uganda with Wowzi

Sharon Muhambe
Sharon Muhambe
July 28, 2023

In today's digital age, influencer marketing has become a powerful tool for brands to reach and engage their target audience. When Coca-Cola launched its #CokeMealsCampaign in Uganda, they sought to harness the power of influencers on Instagram to create a buzz and drive results. Leveraging Wowzi, a cutting-edge influencer marketing platform, the campaign achieved outstanding success, making a remarkable impact on both reach and engagement.

The Brand: 

Coca-Cola's Vision for #CokeMealsCampaign: Coca-Cola, one of the world's leading beverage companies, has always been at the forefront of innovative marketing strategies. For their #CokeMealsCampaign, aimed to showcase their iconic beverage as a perfect companion to every meal, establishing a strong association with delicious and enjoyable dining experiences.

The Approach: Embracing Instagram Influencers:

With Instagram as the ideal media channel for such a campaign, Coca-Cola recognized the immense potential of reaching a diverse and engaged audience through influencers on the platform. By using our platform, a full-service influencer marketing platform, together with the team  we set out to create an unforgettable campaign that would resonate with consumers and build a lasting connection.

The Big, Beautiful Highlights of #CokeMealsCampaign: 

Engaging 8 Premium Influencers, the #CokeMealsCampaign burst into life on Instagram with a captivating and diverse content strategy. The numbers spoke for themselves:

  • Reach: A staggering 495,405 people were reached during the campaign.
  • Video Views: The compelling video content garnered an impressive 67,526 views.
  • Engagements: The audience's response was overwhelming, with 9,361 engagements recorded, resulting in a remarkable engagement rate of 1.8%.

The Impact:

 Thanks to the strategic collaboration between Coca-Cola and Wowzi, the #CokeMealsCampaign surpassed all expectations. The campaign's impressive reach, engagement rate, and brand association elevated Coca-Cola's presence in the hearts of its audience in Uganda.

The #CokeMealsCampaign's success stands as a testament to the power of influencer marketing and the effectiveness of our cutting-edge platform. By tapping into the creativity and influence of influencers on Instagram, Coca-Cola's message reached the right people at the right time, resonating with their audience and driving results. Wowzi continues to redefine the influencer landscape, offering an innovative approach that democratizes the industry, benefiting both brands and creators alike. As we look forward to more such groundbreaking collaborations, influencer marketing continues to thrive, creating a win-win for all stakeholders involved

Let us show you the possibilities and benefits that await you with Wowzi 😊

Drop us an email at support@wowzi.co or message us on any of our social media channels. Let's make your campaign a game-changer! 🚀💥