Wowzi's Influencer Campaign Delivers Remarkable Results for Coca-Cola's "Coke with Meals" in Ethiopia
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Wowzi's Influencer Campaign Delivers Remarkable Results for Coca-Cola's "Coke with Meals" in Ethiopia

Sharon Muhambe
Sharon Muhambe
May 18, 2023

Coca-Cola, a global leader in the beverage industry, partnered with Wowzi, to launch a captivating campaign in Ethiopia called "Coke with Meals." Through a strategic collaboration with three premium influencers, Wowzi harnessed the power of Instagram to achieve outstanding results. This case study showcases how Wowzi's influencer campaign successfully promoted Coca-Cola and provides valuable insights for other brands aiming to create impactful campaigns in Ethiopia.

Campaign Overview:

The "Coke with Meals" campaign ran throughout the month of April, leveraging the massive popularity of Instagram in Ethiopia. Wowzi collaborated with three top-tier influencers, each possessing a unique style and a dedicated following, to promote Coca-Cola as the ideal beverage to accompany meals. The influencers crafted engaging and visually stunning posts and videos that captivated their audiences, ultimately achieving extraordinary results.

Campaign Performance:

The "Coke with Meals" campaign generated impressive engagement and reached a vast audience. The following key performance indicators highlight the campaign's success:

  1. Reach: The campaign achieved an outstanding reach of 191,100, ensuring widespread exposure and brand visibility among the target audience.
  2. Video Views: The video content produced by the influencers garnered a staggering total of 167,900 views. These captivating videos effectively conveyed the message that Coke is the perfect companion for meals, making a lasting impression on viewers.
  3. Engagement: The campaign sparked significant engagement, with a total of 17,388 interactions on Instagram, including likes, comments, and shares. This level of engagement showcased the campaign's effectiveness in capturing the attention and interest of the target audience.
  4. Engagement Rate: With an impressive engagement rate of 9.10%, the campaign successfully fostered meaningful connections between Coca-Cola and its potential consumers. This high engagement rate indicates the campaign's ability to resonate with the Ethiopian audience, generating enthusiasm and positive sentiment toward the brand.

Influencer Posts:

The influencers involved in the "Coke with Meals" campaign developed a series of captivating posts and videos that showcased Coca-Cola as the perfect complement to a wide range of meals. These posts not only highlighted the beverage's refreshing qualities but also emphasized its ability to enhance dining experiences. Below are some notable influencer posts that contributed to the campaign's success:


Wowzi's influencer campaign for Coca-Cola's "Coke with Meals" in Ethiopia proved to be a resounding success, achieving remarkable results in terms of reach, video views, engagement, and overall campaign performance. By harnessing the power of influential marketing on Instagram, Wowzi effectively connected Coca-Cola with its target audience, creating a lasting impression and generating significant brand awareness.

The success of this campaign serves as a compelling testament to Wowzi's expertise in running influencer campaigns in Ethiopia. Other brands seeking to make a significant impact in the Ethiopian market can confidently turn to Wowzi, knowing that their campaigns will be meticulously planned, creatively executed, and deliver outstanding results. Wowzi's ability to leverage the influence of premium influencers and capitalize on the power of social media makes them the go-to agency for brands looking to create compelling, exciting, and impactful campaigns in Ethiopia.

If you’re interested in reaching your audience with niche communities through influencers, feel free to contact us. Drop us an email at or message us on any of our social media channels.