Driving Influencer Campaign Success: A Wowzi Case Study with Soft Leaf
min read

Driving Influencer Campaign Success: A Wowzi Case Study with Soft Leaf

Sharon Muhambe
Sharon Muhambe
June 16, 2023

In the realm of everyday essentials, few products have as significant an impact on our comfort and well-being as tissue paper. From personal hygiene to household cleaning, tissue plays a crucial role in our daily routines. Kapa Oil’s Soft Leaf Tissue—is a brand that aims to redefine how we experience comfort, quality, and sustainability.

The Soft Leaf Influencer Campaign, executed on the Wowzi platform, serves as a prime example of how strategic influencer curation and execution can drive exceptional results.

Strategy And Influencer Curation

The campaign aimed to convert non-customers into loyal brand advocates and boost product purchases through the use of user-generated content. Through the platform, Five  Premium Influencers whose content and interests match Sofleaf’s brand values and campaign objectives.

Employing a strategic mix of Reels, Static Posts, and Stories to captivate their respective audiences and amplify Soft Leaf Tissue's brand message.

One of the standout aspects of the Soft Leaf Influencer Campaign was the careful selection of influencers. The campaign leveraged a combination of mega and macro influencers, each bringing their unique style and following to the table. Mega influencers such as Jackie Matubia and Maurine Waititu, with their substantial number of followers, played a significant role in expanding the campaign's reach. Meanwhile, macro influencers like Mama Olive, Milly Chebet, and Nimo Gachuhi were chosen for their ability to foster higher engagement rates, resulting in a well-rounded campaign strategy.

@Mama Olive post on Insta
Maureen Waititu Post On Insta
Jackie Matubia Post On Insta
Nimo Post on Insta
Milly Chebby Post on Insta

The campaign's performance metrics were nothing short of exceptional, surpassing all planned Key Performance Indicators (KPIs). With a remarkable reach of 2,932,551 and an impressive engagement rate of 4.7%, it was clear that the target audience was not only receptive to the brand but also eager to explore its offerings.

The campaign strategy also emphasized the importance of diverse content formats. Reels proved to be particularly effective in generating views and engagements due to their engaging and easily consumable nature. Each influencer was tasked with a specific number of deliverables, including Reels, Static Posts, and Stories, ensuring a varied content mix that catered to their audience preferences while highlighting the benefits of Soft Leaf Tissue.

To streamline the influencer collaborations, track performance metrics, and ensure seamless campaign execution, the Soft Leaf Influencer Campaign utilized the Wowzi platform. Our platform facilitated efficient communication between the brand and influencers, ensuring smooth content creation and delivery.

Ps: We do have a dedicated blog on How Wowzi’s Multi-Layer Campaign Strategies Are Changing the Influence Game.

You can also check out How the Wowzi Platform Excels at Ensuring Content Compliance in Heavily Regulated Industries.

In conclusion, the Soft Leaf Influencer Campaign serves as a testament to the power of strategic influencer marketing. By carefully curating influencers, diversifying content formats, and leveraging the Wowzi platform, the campaign surpassed its objectives and propelled Soft Leaf Tissue to new heights of success. The case study demonstrates the immense potential of influencer campaigns in driving brand awareness, engagement, and conversions. As the digital marketing landscape continues to evolve, campaigns like these stand as beacons of inspiration for brands seeking innovative ways to connect with their target audience.

We're more than happy to guide you through the process and demonstrate how Wowzi can support you in accomplishing your marketing goals through Influencer Campaigns on our platform. Let us show you the possibilities and benefits that await you with Wowzi 😊

Drop us an email at support@wowzi.co or message us on any of our social media channels. Let's make your campaign a game-changer! 🚀💥